Honesty is one of our core values. Because we're consumers ourselves, we know what's important in a product when shopping for our pets, and a pretty bag doesn't mean the contents inside are of true quality. We know that just because a product claims to be bird-safe doesn't mean that it is. We also know that many retailers unreasonably markup their products, sometimes at the price of our beloved fids. 

To satisfy our mission and maintain a strong business-to-consumer relationship, we have eliminated the "fluff" and focus solely on product quality including the use of 100% natural and safe food ingredients and bird toy parts. To go further, we even seek out the safest and most natural packaging so that our boxes and packing materials can be re-purposed bird enrichment opportunities.